Davidson Sports Marketing
Rob
Gronkowski was one of the best and most popular NFL players in the league. In
addition to being a very talented football player, he had a very extraverted
and entertaining personality that resonated very well with fans of the NFL. Recently,
Rob Gronkowski, better known as “Gronk” retired from the NFL after playing 9
seasons for the New England Patriots, the team that drafted him in the second
round of the 2010 NFL Draft. Although only playing 9 seasons and retiring
before the age of 30, Gronk is considered by the vast majority of the football
world to be one of the greatest tight ends of all time.
This all
begs the question, just because Gronk retired, is he really going to stay retired?
We have seen professional athletes retire and then come back. Most notably
Brett Favre came out of retirement… twice. Even Marshawn Lynch retired early
and came back. He is still currently in the league playing for the Oakland
Raiders. Could Gronk make a comeback and what does this mean for the sports
world?
Gronk retiring
before the age of 30 has to come with several reasons. First of all, he played
a brutal position, tight end. You have to block, run full speed and take hits.
At 6’6 and 270 pounds, this takes a toll on your body. He has sustained
multiple injuries over his career including head injuries, which can cause more
problems down the road in life. Gronk has already won 3 Superbowl championships
with the New England Patriots and is considered one of the greatest tight ends
ever. So he definitely feels satisfied with what he has accomplished in his
career, and it may not be worth it to put his body through more physical
duration to achieve more. Gronk loves to have fun off the field too, attending
a lot of social events and partying. So Gronk will definitely enjoy being retired.
Could Gronk
come out of retirement and rejoin the New England Patriots? I definitely think
so. NFL players tend to not give up on their training regimen right away. Gronk
is still going to work out and be in shape because when you eat like a tight
end all those years and stop training like one, your body is going to really
fall off track. Although the New England Patriots are reigning Superbowl
champions, they have an aging core including Tom Brady. Although Brady is the
greatest quarterback ever and can still compete with the best, he is declining
at 41 years old. I could definitely see a situation where the Patriots have a
record of 3-3 after week 6 or even 4-3 after week 7, Brady could call Gronk and
say “I need you one more time”. Coach Bill Belichick would be happy to have
Gronk back. Gronk has extensive loyalty to the New England Patriots
organization. Gronk even admitted in an interview that he threatened to retire
when rumours of him being traded to the Detroit Lions was a possibility. “I
wasn’t going anywhere; Brady is my quarterback”.
Gronk is a very popular athlete among millennials. If he announced a return, social media would explode. Gronk would be the most popular trend on Instagram and Twitter with all the excitement around him. Barstool Sports, a popular sports blog targeted at millennials is run by mostly Patriots fans. They have successfully launched apparel that has timed up perfectly with recent sporting events that have social buzz. For example, they released a line of Patriots clothing when they won the Superbowl and the clothing related to how they were doubted. If Gronk returned, I guarantee Barstool would do something like this to drive more social media engagement and open up a new stream of revenue for the company. Gronk’s return could also be well marketed by his personal team to relaunch his personal brand and heighten TV ratings, especially if it is a primetime game.
So is Gronk
really done? For now, yes. But don’t be too surprised if he came back.
For more information on Rob Gronkowski's career, visit https://www.cbssports.com/nfl/news/rob-gronkowski-set-to-retire-from-football-after-nine-season-with-the-patriots/ and https://www.pro-football-reference.com/players/G/GronRo00.htm